Product – I’m New Here is a podcast brand created for a show dedicated to discovering great places — from local favourites to unexpected destinations. The identity needed to feel welcoming, curious, and full of the excitement that comes with exploring somewhere for the first time.

The logo centres on a small, simplified map icon, designed with clean geometric folds that instantly communicate navigation and discovery. Its compact shape ensures it remains recognisable even at the small sizes required for podcast platforms, thumbnails, and mobile interfaces. The map symbol acts as a visual metaphor for the listener’s journey: unfolding new places, stories, and experiences.

The colour palette is intentionally soft, bright, and friendly, chosen to evoke optimism and approachability. These tones help the brand feel warm and inviting — the kind of podcast you’d listen to while planning a trip, wandering a new city, or daydreaming about future adventures.

Typography is clean, rounded, and modern, reinforcing the brand’s accessible tone. The type pairs harmoniously with the map icon, creating a cohesive identity that feels both informative and playful.

Overall, Product – I’m New Here blends simplicity, clarity, and a sense of adventure into a brand that captures the joy of discovering new places. It’s fresh, friendly, and instantly recognisable — the perfect visual companion for a podcast built around curiosity and exploration.